A relevant message to a relevant person with engaging content can be a very successful and relatively low cost way to generate additional revenue.

You may feel that email marketing doesn't have a place in today's online marketing strategy due to the sheer volume people receive and the junk/spam mail filters companies put on their mail servers. This is true to an extent, but it is definitely still a very effective way of communicating to your target audience if you do it right.

Why use email Marketing

You can create a very targeted and personalized campaign, which will resonate more with your target audience, making them more likely to purchase from you.

It's much cheaper than traditional forms of direct marketing as you don't incur print and postage costs (also making it a much 'greener' proposition).

It allows you to push a message directly to the customer rather than relying on them finding your message on the internet.

It is highly trackable as you are able to see who's responded, measure traffic to your site and their path through your site, and most importantly measure your ROI by being able to see the correlation between marketing spend and eventual sales

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter F. Drucker